Collect data from various sources, form a Single Customer View (SCV) for segmentation, customization of communication scenarios, personalized offers, targeting and analytics.
Собирайте данные из различных источников, формируйте Единый профиль потребителя /Single Customer View, SCV/ для сегментации, настройки сценариев коммуникации, персонализированных предложений, таргетинга и аналитики
Collect data from various sources, form a Single Customer View (SCV) for segmentation, customization of communication scenarios, personalized offers, targeting and analytics.
PLATFORM FUNCTIONALITY
- Consolidation of online and offline data from all available sources to create single ID (phone, email, social ID)
- Installation of CDP pixel on your websites to track consumers actions and match personal ID with the Cookies
- Integration with DMP and online data enrichment
- Predicting consumer actions to increase the effectiveness of marketing campaign using machine learning algorithms, scoring and predictive model building
- Advanced segmentation based on metrics and algorithms
- Creation of advertising campaigns and delivery of personal content
- Sending segments to all advertising platforms (Google, My target) and major DSPs
- Retargeting
- Live analytics
- Exclusive Stable ID technology with mobile operators
- End-to-end analytics in real time
KONNEKTU CDP OFFERS THE OPPORTUNITY TO
platform Konnektu CDP give a chance
CDP ID — an identifier generated by the Konnektu platform that links other platform identifiers for the exchange and enrichment of Uniform Consumer Profile data
Optimise the data processes of the Single Platform at all stages
Securely using CDP ID instead of sharing
personal data from internal IT systems to
external platforms for most demand clients segments: banks, retail, insurance and health services etc
IT infrastructure cost reduction by using a
single multifunctional platform
Provide secure access to consumer data operations to partners and advertising agencies
Work effectively with non-CRM audiences by tracking buying behavior, understanding interests, shaping retargeting segments, and aggregating data after purchase.
Optimise the data processes of the Single Platform at all stages
Securely link data using CDP ID to other platforms’ identifiers, any external marketing platforms: DMP, DSP, advertising platforms, mobile operators, etc.
Securely using CDP ID instead of sharing personal data from internal IT systems to external platforms for most demand clients segments: banks, retail, insurance and health services etc
Enrich the consumer profile with interests and other behavioural characteristics by linking personal data with non-personal data and track customers journey and product preferences
IT infrastructure cost reduction by using a single multifunctional platform
Provide secure access to consumer data operations to partners and advertising agencies
Work effectively with non-CRM audiences by tracking buying behavior, understanding interests, shaping retargeting segments, and aggregating data after purchase.
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